Adrenaline pumping and music thumping, you find yourself heading straight toward the sky. Suddenly, you are doing 65 mph, 17 stories over Universal Studios. Gasping with excitement, you rock out to a song you picked before strapping in. And, it’s all on video. Once the adventure is over, you edit the video to send to your friends.
Scheduled to open in spring 2009, Hollywood Rip Ride Rockit will stake its claim as the most technologically advanced roller coaster in the world. The Universal Creative team is combining audio and special effects engineering, sophisticated on- and off-board video and one-of-a-kind guest personalization to create a roller coaster experience unlike any other.
Hollywood Rip Ride Rockit touts six near-miss moments and first-ever thrills including a record-breaking loop. Ride vehicles feature the brightest and most innovative color changing LEDs in the world. High-energy visual displays fill the queue line. With up to four ride vehicles on the track at any given time, and with concert lighting and special effects mixed in, Hollywood Rip Ride Rockit will be a true high-intensity, multi-sensory experience that is unmatched.
Guests can customize their ride experience by choosing what song will play while they’re on the roller coaster. LED boards in the queue lines will display song options from five genres (rap/hip hop, country, classic rock/metal, pop/disco and movie soundtracks). Once on-board, guests can choose their song or let the coaster’s digital sound system choose for them. When the ride is over, guests will be able to customize footage from their experience and compile it into a take-home music video.
Hollywood Rip Ride Rockit will be located near the Jimmy Neutron attraction traveling the southern perimeter of the Universal Studios theme park, over to the CityWalk lagoon and back.
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