ORLANDO, Fla. (July 31, 2008) Universal Orlando Resort has named Alice Norsworthy as its new Executive Vice President of Marketing and Sales. Ms. Norsworthy succeeds Gretchen Hofmann, who retired earlier this year.In her new role, Ms. Norsworthy will oversee Universal Orlando's Marketing and Sales divisions and will report to Tom Williams, Chairman and Chief Executive Officer for Universal Parks & Resorts. She comes to Universal from Royal Caribbean International, where she served as Senior Vice President of Marketing. Prior to Royal Caribbean International, she held a variety of senior roles at Walt Disney World.

"Alice has very strong experience in the tourism industry and we look forward to her leadership as we grow our business and our brand," said Mr. Williams. "We have great attractions planned in our future and there is enormous opportunity for our destination. We will look to Alice to help us maximize that opportunity."

During her time with Royal Caribbean, Ms. Norsworthy led the development and implementation of the marketing programs that grew the Royal Caribbean brand and launched the Freedom Class of ships. Ms. Norsworthy has been recognized by Advertising Age as one of America's Top 50 marketers, "who broke through the clutter and delivered real impact (and ROI) for their brands." She was also named one of the 100 Most Powerful Women in Travel by Travel Agent Magazine.

"I'm looking forward to joining the Universal Orlando Resort team during this exciting period of growth as we continue to provide unique vacations that combine award-winning theme park attractions with exceptional resort experiences," Norsworthy said.

Universal Orlando Resort (www.universalorlando.com) has created some of the world's most innovative theme park attractions based on pop culture's most compelling films and stories. Guests will experience two world-class theme parks - Universal Studios and Islands of Adventure, a nighttime entertainment complex and magnificently themed on-site hotels. Universal Studios is a working film and TV production studio as well as a highly acclaimed motion picture and television theme park featuring attractions such The Simpsons Ride and Revenge of the Mummy - The Ride. Islands of Adventure is the world's most technologically advanced theme park and features five uniquely themed islands that include Dr. Seuss Landing, Marvel Super Hero Island and Jurassic Park. Its marquee attractions include Jurassic Park River Adventure and The Amazing Adventures of Spider-Man.

Universal Orlando Resort also includes CityWalk, a 30-acre nighttime entertainment complex that features restaurants, shops, clubs, a 20-screen cineplex and live entertainment. The destination's three on-site hotels include the Loews Portofino Bay Hotel, Hard Rock Hotel and Loews Royal Pacific Resort.

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