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Press Release

November 17, 2006 William A. Davis is President and Chief Operating Officer of Universal Orlando

ORLANDO, Fla. – November 17, 2006 –Mr. Davis is responsible for the oversight of Universal Orlando Resort, including the Universal Studios theme park, the Islands of Adventure theme park, and the 30-acre CityWalk entertainment complex. He reports directly to Tom Williams, Chairman of Universal Parks and Resorts.

Previously, Mr. Davis served as CEO of Universal Mediterranea. In his year there, Mr. Davis successfully led the business through troubling economic conditions in the region, negotiated a new labor contract, instituted employee enhancement programs and reduced turnover by 50%.

Mr. Davis has 33 years experience in the theme park industry. Much of that is with the Anheuser-Busch company, where he started out in sales, held general manager positions at the Sea World theme parks in Florida and Ohio and eventually became Executive Vice President and General Manager at Sea World of California. Mr. Davis then moved on to Senior Vice President of Guest Services at the Busch Entertainment Corporation where he was responsible for park and culinary operations, merchandise, safety/environmental and beer promotion for nine theme parks in the United States.

Mr. Davis is a graduate of San Diego State University and the Brooks Institute of Photography. He is a past president of the Orlando/Orange County Convention and Visitors Bureau and has served on the Give Kids the World Board of Directors, the San Diego Convention and Visitors Bureau Executive Committee, and the American Zoological Association as a Professional Fellow.

Media Contact:
Universal Orlando Resort Public Relations
407-363-8220

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